In 2025 alone, AI-driven traffic quadrupled. OpenAI crawlers generated 1.7 billion requests in a single month, and one major e-commerce company uncovered more than $5 million in unnecessary infrastructure costs tied to bot activity they didn’t intend to serve.
Most organizations still rely on a simple “allow or block” approach. But in today’s AI landscape, that binary decision model is no longer enough.
In this new TechTalks session, Hydrolix leaders unpack the real revenue, performance and governance implications of AI bots—and what it takes to move from reactive defense to strategic control.
You'll learn:
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Why the real question is no longer “is this a bot?” but “what is this bot trying to do?
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How limited visibility leads to expensive mistakes, and how to fix it
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The critical questions every team should be asking about who is crawling their site and why
- What it takes to move from reactive blocking to strategic bot management
AI bots are not going away. They are evolving, adapting and reshaping the economics of the modern web.
Watch now to understand the real cost of AI traffic—and how leading organizations are turning bot chaos into a competitive advantage.
