The State of Modernization 2025: Insights from Informatica Master Data Management Customers

Master Data Management (MDM) has evolved into a cornerstone of enterprise transformation. New research from TechStudio™, an Energize Marketing® company, in partnership with Informatica, confirms that MDM modernization is underway.

The 2025 survey, conducted among 300 Informatica on-premises MDM users worldwide, reveals how organizations use on-premises MDM today and details their plans for modernization and the business outcomes they expect from cloud adoption. 

Key insights include:

• Cloud-first momentum: 100% are modernizing, most within 2 years
• Smarter strategies: 97% prefer refactoring over rebuilding
• Enterprise-wide impact: Modernization now spans IT, business, and data leaders