The State of Go-to-Market Efficiency Report

How revenue teams are taking on challenges, prioritizing their efforts, and seizing opportunities in a time when efficient growth is more relevant than ever.

After over a year of tepid growth for most sectors, B2B revenue teams are searching for ways to improve marketing and sales operations efficiency, invest in their tech stacks, and aim for stronger growth metrics. This survey reflects the input of hundreds of companies revealing how they plan to reach their go-to-market goals and what they’ve learned along the way.

 

Download today to discover how B2B leaders are adopting opportunity-based selling, addressing revenue process challenges, and leveraging AI to enhance SDR efficiency.