Ebook

7 Hidden Friction Points Driving Your Customers to Competitors

How to identify and fix bumps in your customer journey

Customers don’t abandon brands because of price or features alone—they leave because of friction. This eBook highlights the most common identity-related breakdowns across the digital customer journey and explains how improving login, registration, and trust moments can dramatically impact conversion and loyalty.

Key Takeaways:

• Login and registration friction drive abandonment – Password fatigue and long forms stall conversion
• Inconsistent journeys break trust – Disconnected identity across channels creates drop-off
• Security must balance CX – Risk-based authentication protects users without frustration
  
• Unified identity fuels growth – Centralized data enables personalization, trust, and retention

Download the eBook to uncover hidden identity friction points and learn how to build seamless, secure customer experiences.

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