White Paper

The retail revolution

Unlocking customer engagement in the era of agentic commerce

AI agents are reshaping how consumers shop, pay and engage with brands. In this article, Mladen Vladic, Head of Product, Payment Networks at FIS^®, explores how transaction and basket intelligence are powering the next generation of loyalty and offers — and what it takes to win at the moment of purchase.

What You'll Learn:

• Why agentic commerce is projected to drive up to $5 trillion in global retail revenue by 2030
• The difference between transaction intelligence and basket intelligence — and when each creates value
• How real-time, personalized offers at checkout are replacing traditional points-based loyalty
• Why unified ecosystems across issuers, merchants and brands are key to frictionless payments
• What cross-industry reward partnerships and AI-embedded experiences look like in practice

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