White Paper

Propel growth with payments networks

Balancing growth initiatives with budget constraints in banking and unlock higher interchange revenue and fund card marketing to drive customer engagement

Banks and card issuers face a tough challenge—how to grow their customer base and drive engagement while working within tight budgets. In this exclusive Q&A, industry experts from FIS reveal a game-changing approach that helps financial institutions unlock new marketing funding sources without straining resources.

Key Insights:

• Turn Interchange into Opportunity: Learn how financial institutions are using interchange revenue to fund marketing efforts.
• Boost Cardholder Engagement: Discover strategies to activate, retain, and grow your customer base cost-effectively.
• Achieve More with Less: Explore a scalable, turnkey marketing solution designed for budget-conscious banks.

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