What Patients Want in 2026

Insights from the only national patient dataset

 

 

Booking behavior doesn't lie. And most of what you think you know about how patients choose providers is incomplete.

In this on-demand session, Zocdoc's CEO and executive team unpack findings from our What Patients Want Report — built on the only national dataset of real patient booking behavior. You'll hear how patients actually compare and choose providers, why most never make it through your door, and what the fastest-growing practices are doing differently.

This is data you can't get anywhere else — and you can use it the moment you hit play.